Performance Summary Celestial Seasonings is performing quite well. tea leaf sales in the U.S. argon over $1 zillion per year and it has captured 54% of the market. later on its independence from kraft, it make an IPO that brought in $38 1 thousand ane thousand thousand. Its marketing concept works and sustains loyalty by increasing guest involvement. Celestial Seasonings uses its penetration pricing outline to have a competitive advantage over Lipton and Bigelow. It wooly-minded $3 jillion in 1993, but bounced back in 1994 with a $6.5 million net income. Its assets have grown to over $53 million while maintaining steady growth. The company has managed to successfully trustfulness its daily culture with professional corporate management. It has received acclamation for its center on preserving the environment and being ane of the coke scoop out companies to work for in America. In 2000, it integrate with the Hain Food free radical to become the Hain Celestial Gr oup. Strengths 1.Highly compound production process 2.Successful marketing plan--goodness, truth, beauty 3.Marketing: rivet growth via health consciousness, brand awareness, strong customer loyalty, distinctive forwarding 4.Low employee turnover 5.Quick decisions, less paperwork since Kraft 6.Price lower than competitors 7.
Recognized as an environmentally-friendly company 8.Large market share 9.Quality control Weaknesses 1.Dependency on one production site 2.$45 debt 3.Little new product ripening 4.Company might be growing too slowly 5.No aim is fast growing crystalline tea segment 6.Difficulty in producing the same flavor from the same herb 7.Shaky floor wi! th Kraft If you want to get a full essay, order it on our website:
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