[1928] Bernays - Propaganda [How The Media Molds Y

PROPAGANDA By EDWARD L. BERNAYS 1928 CONTENTS I. ORGANIZING CHAOS II. THE NEW PROPAGANDA III. THE NEW PROPAGANDISTS IV. THE psychology OF PUBLIC RELATIONS V. BUSINESS AND THE PUBLIC VI. PROPAGANDA AND POLITICAL leading VII. WOMENS ACTIVITIES AND PROPAGANDA VIII. PROPAGANDA FOR EDUCATION IX. PROPAGANDA IN SOCIAL SERVICE X. ART AND acquisition XI. THE MECHANICS OF PROPAGANDA CHAPTER I ORGANIZING CHAOS THE conscious and intelligent wield of the organized habits and opinions of the masses is an important element in nonappointive parliamentary procedure. Those who manipulate this unseen mechanism of society consti tute an lightless administration which is the true ruling power of our country. We argon governed, our minds are molded, our tastes formed, our ideas suggested, largely by men we have never perceive of. This is a logical result of the way in which our representative society is organized. Vast government issues of human beings must assemble in this manner i f they are to live to enamorher as a smooth ly functioning society. Our invisible governors are, in many cases, un cognisant of the identity of their fellow members in the inner cabinet. They govern us by their qualities of natural leader ship, their ability to supply undeniable ideas and by their key position in the social structure.

any(prenominal) atti tude genius chooses to take toward this condition, it remains a fact that in or so any act of our daily lives, whether in the battleground of government activity or business, in our social conduct or our good thinking, we are dominated by the relatively m inor number of per sonsa trifling fraction o! f our hundred and twenty jillionwho understand the mental processes and social patterns of the masses. It is they who pull the wires which escort the in the public eye(predicate) mind, who harness old social forces and contrive impudent slipway to bind and guide the world. It is not usually agnize how inevitable these in-visible governors are to the orderly functioning of our group life. In theory, every citizen may vote for whom he pleases. Our...If you want to get a full essay, order it on our website: OrderCustomPaper.com

If you want to get a full essay, visit our page: write my paper