An Overview of merchandising 1 Prepared by Deborah Baker Texas Christian University Chapter 1 right of first publication ©2006 by South-Western, a element of Thomson Learning. totally rights silent 1 Learning Objectives 1. Define the term market 2. Describe quad marketing management philosophies 3. Discuss the differences mingled with sales and market orientations 4. Describe several(prenominal) reasons for studying marketing Chapter 1 Copyright ©2006 by South-Western, a division of Thomson Learning. All rights reserved 2 Learning Objective Define the term marketing On Line http://www.marinemax.com 1 Chapter 1 Copyright ©2006 by South-Western, a division of Thomson Learning. All rights reserved 3 What is marketing? A Philosophy An Attitude A Perspective A Management Orientation A Set of Activities, including: Products Pricing advance Distribution 1 Chapter 1 Copyright ©2006 by South-Western, a division of Thomson Learning. All rights reserved 4 What Is Marketing? American Marketing friendship Definition Marketing is an organizational service and a set of processes for creating, communicating, and delivering honor to customers and for managing customer relationships in ship canal that benefit the organization and its stakeholders.
1 Chapter 1 Copyright ©2006 by South-Western, a division of Thomson Learning. All rights reserved 5 Marketing Creating value Customer value and beneficial relationships Exchange A B Delivering value 1 Chapter 1 Copyright ©2006 by South-Western, a division of Thomson Lear! ning. All rights reserved Communicating value 6 The Concept of Exchange The idea that slew top up something to receive something they would rather have. 1 Chapter 1 Copyright ©2006 by South-Western, a division of Thomson Learning. All rights reserved 7 The Concept of Exchange At Least both Parties Something of look on Necessary Conditions for Exchange...If you want to get a full essay, cast it on our website:
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