Marketing a Virgin trains

Unit 3 Strategic securities industrying Report everlasting(a) use ups Table of Contents Terms of Reference....................................................................... 2 1 Methodology............................................................................. 2 The Importance of trade..................................................... 2 3 Introduction to virgin Trains................................................ 2 3.1 The Train........................................................................................................... 2 3.2 Virgin Trains..................................................................................................... 2 3.3 Situation Analysis............................................................................................ 2 4 Market Research Plan............................................................ 2 5 Market Research..................................................................... 2 5.1 alternate Research....................................................................................... 2 5.1.1 product line Mission.......................................................................................... 2 5.2 The Charter....................................................................................................... 2 5.3 Questionnaire................................................................................................... 2 6 Internal Analysis..................................................................... 2 6.1 Marketing Objective......................................................................................... 2 6.2 Product life cycle.............................................................................................. 2 6.3 Financial Capabilities..................................................................................... 2 6.4 skilful Competence....................................... ............................................! 2 6.5 Personnel.......................................................................................................... 2 6.6 Customer Relationships.................................................................................. 2 6.7 Competition...................................................................................................... 2 7 External Analysis.................................................................... 2 7.1 SLEPT Analysis............................................................................................... 2 8 beat Analysis........................................................................... 2 9 Formulating a Market Strategy........................................... 2 Ansoffs Matrix.......................................................................................................... 2 9.2 Porters matched forces and generic strategies..................................... 2 9.3 Boston Matrix.......... ......................................................................................... 2 10 tack together the Marketing Mix............................................... 2 10.1 Product..... 2 10.2 Price..... 2 10.2.1 Internal......................................................................................................... 2 10.2.2 External.......................................................................................

...! .............. 2 10.3 Place..... 2 10.4 Promotion..... 2 11 Contingency Planning............................................................. 2 12 Conclusion................................................................................ 2 13 advocate Point Presentation swerve Print Out........................ 2 14 Questionnaire.................................................................... Back 15 folder of Secondary Research and Primary ResultsBack Terms of Reference To: Mr Earnshaw From: Daniel crowd Rose Subject: Unit 1 backing at work Date: July 2002 Synopsis: I am a 6th manakin student studying Double AVCE stage business Studies at Holywell postgraduate school. For my unit 3 coursework I select to do a Marketing advertise, Ive chos en to do the report upon the Virgin Train service. 1 Methodology 1. Find push through as much as possible about merchandise theories and principles from books in the library and the Internet. 2. snap the service Virgin Trains offers. 3. unravel out secondary research, flavor at Virgin Trains and primary coil field research. 4. Analyse all the data collected to get a SWOT & antiophthalmic factor; SLEPT analysis. 5. Look at the incompatible marketing strategies and choose... I think this is in reality puritanical Do you have any more information Regarding the higher up?? If you requirement to get a full essay, order it on our website: OrderCustomPaper.com

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