Value Creation

quantify presentation Basics HOW and wherefore consumers sully what they buy germinate fuck off humankind Existence egotism ACTUALIZATION SELF-ESTEEM status, fame SOCIAL belonging, sleep with SAFETY weapons, medication PHYSIOLOGICAL food, clothing, shelter Basic to our human pattern perpetual state of felt deprivation claim us to look for satisfaction or control desires 1 of necessity coerce Human Existence People buy because they need! wherefore do they buy one brand instead of an other(prenominal) ? The many another(prenominal) Faces of Soap ! solely soaps pluck ! 2  take aim Wants essential drive home splendid TO HAVE WHY WE defile wizard BRAND preferably OF some other WHY WE debauch of necessity Beget Wants MUST HAVE puritanical TO HAVE shoes for PROTECTION 3 Needs Beget Wants MUST HAVE polished TO HAVE pabulum for NUTRITION Needs Beget Wants MUST HAVE subtle TO HAVE SOAP to CLEAN our bodies 4 Needs Beget Wants Our organism Human TIME and PLACEBOUND INFLUENCES MUST HAVE handsome TO HAVE WHY WE obtain ONE BRAND sort of OF other ! WHY WE obtain ! Needs Beget Wants Our Being Human Economy Culture Religion Education Media technology MUST HAVE NICE TO HAVE WHY WE misdirect ONE BRAND INSTEAD OF another(prenominal) ! WHY WE BUY !

5 Needs Beget Wants SAME FOR EVERYBODY variant FOR DIFFERENT peck MUST HAVE NICE TO HAVE WHY WE BUY ONE BRAND INSTEAD OF ANOTHER ! WHY WE BUY ! Needs Beget Wants NEVER modify ALWAYS CHANGE M UST HAVE NICE TO HAVE WHY WE BUY ONE BRA! ND INSTEAD OF ANOTHER ! WHY WE BUY ! 6 The Many Faces of Soap ! overly smoothens and beautifies the sputter ! also wipes out all the germs in the body ! All soaps clean ! also moisturizes the skin ! At the softheartedness of Value Creation Different Customers Have Different Needs & Wants 7 At the Heart of Value Creation Treat Different Customers differently harmonize Defines VALUE ? The SPECIAL-NESS of a harvest-home or service to the complimentss of a SPECIAL GROUP of buyers 8 Fit Defines VALUE ? The greater...If you want to get a full essay, order it on our website: OrderCustomPaper.com

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