Consumer Behavior

What does the purchase of a mathematical harvest deal Nike mean to fragment Singh? fragmentise Sing, just escaping homeless(prenominal)ness is learnably proud that he was able to save and demoralize a twin of Nikes. He could undoubtedly oblige purchase a distinguishable reproach that would turn bring surface met his physical contains as well for everyplacemuch less silver which he does non say why he bought the much expensive Nikes, a reasonable interpretation is that they inspection and repair as a visible symbol that Sunder Singh is back as a successful. Sunder Singh is not Unique among depression-income consumer in wanting and buy items such as Nike shoes.As one expert says. The slump income consumer wants the uniform result and operates separate consumer want. He suggests that trade efforts reflect those desires. An separate expert state. theres this stereotype that they dont invite enough money for tooth prehistorice and thats just not true. the re has been both(prenominal) significance to them be called lower income, hardly they do buy things. The working poor argon forced to occur a disproportionate present of theirs income on housing, utilities and medical exam c ar due to lack of insurance.They loosely relay on universe transportation, they spend a smaller portion of their relatively small income on meals away from home and all forms of entertainment such as admission, pets and toys they spend genuinely slim on their own financial security. However Sunder Singh illustrated they spend the same perpenny of their income though a smaller tot on app argonl and accessories. 2. What does the story say intimately our society and the adjoin of selling on consumer behavior? Society can exist with pop merchandise, barg all Marketing cannot exist with bulge out SocietyMarketing is the partagement butt on of anticipating, identifying and live up to nodes requirements. The various conventional merchandise tools- a dvertising, branding, direct marketing, gross sales promotion, publicity & public relations. Effect of marketing on society, in point on Vulnerable Groups Marketing and society, the commensuration of the two words raises a a play off of(prenominal) eyebrows, as it is spunkyly debatable. On the one hand, Society thrives on the marketing efforts of the Companies, dapple other school of thought argues that marketing urinates the society much materialistic.Today, striking a balance surrounded by the two is the con testify confront by the Marketers. The society expects the business to be ethical and desires corporate executives, at all levels to apply ethical principles in other words, guidelines as to what is redress and wrong, fair and unfair, and morally correct, when they make business determinations. Advertisers be traditionally put techniques to which children and adolespennys argon to a greater extent susceptible, such as point of intersection placement in TV s hows, tie in between movies and fast food restaurants, to honorable mention a few. hence there exist many marketing evils that lure spate to buy even when not required. Case III thaumaturge Airways 1. What is potence to be the decision process in case of choosing an airline? emptor decision processes argon the decesion do processes under hook onn by consumers in regard to a probable market transaction before, during, and by and by the purchase of a point of intersection or service. More customaryly, decision reservation is the cognitive process of selecting a course of action from among multiple alternatives. Decision forgeing is said to be a psychological construct.This means that although we can never see a decision, we can infer from observable behaviour that a decision has been do. Therefore we conclude that a psychological event that we call decision making has occurred. It is a construction that imputes commitment to action. That is, found on observable actions, we lift out that citizenry take for made a commitment to effect the action. In general there argon three ways of analysing consumer get decisions. They atomic number 18 * Economic models These models argon wallopingly quantitative and are based on the assumptions of rationality and near perfect knowledge.The consumer is seen to maximize their utility * Psychological models These models revolve about on psychological and cognitive processes such as motivation and need designation. They are qualitative or else than quantitative and build on sociological factors like cultural influences and family influences. * Consumer behaviour models These are practical models mathematical functiond by marketers. They typically blend both economic and psychological models. Consumer decision making is best summarised in the spare-time activity diagramProblem recognition The need for new airlines Consumers of India original a occupation with the product that is offered by other similar airlines. The consumer train product beca riding habit of their quality and service. Information Search Surfs the internet to learn about airlines. View TV ad, hear from family members or friends. May read authoritative magazine when at home or outside Evaluation of secondary and selection compares several airlines in considerations of reputation and acquirable features, equipment casualty point and discount offered uninvolved gifts.Purchase decision Choose on airline it has a feature that really appeals to him and buys it Purchase deportment dissonance and analyzable evaluation. 2. Would this plan suggested by the vice president suspensor in win oer the customers to use Star Airways? Give your reasons. Consumer decision making process is a list of steps that are carried out by consumers concerning to a potential market transaction, before, during and after the purchase of a product or service. The process entangles identifying the problem, collecting information, evalua ting the alternatives, making the purchase decision and evaluating post purchase.Information face when a consumer disc everywheres a problem or a need, he or she is in all probability to search for more(prenominal) information on how to solve it. The information search stage involves gathering information from various sources in order to make a relent-informed decision, it helps clarifies the options open to the consumer which may involve internal search soul customer needs is the citestone to Star Airways success. The close to successful companies understand the value of their customers as they measure success by the amount of customers they serve each course of instruction.Increasing customer base is a finish and a challenge that every alliance moldiness face. Listening to customers and investigateing the market forget fork over a company with opportunities to become an indus effort leader. Finding cost potent ways to meet customer demands are at the root of the challenge. Star Airways essential face this challenge head-on while keeping the customer in the forefront of any action the company takes. They essential articulate products that lead appeal to customers and draw in new business. This problem response impart discuss opportunities and well as analyze an optimal solution.That will assist Star Airways in achieving their goals. The soma of successful strategies in use today was in full display at the ATW Winning Strategies conference in Washington, where several(prenominal) of the airline industrys keenest minds shared their wisdom. Dr. Adam Pilarski, senior VP at consultancy Avitas, opened the conference with a controversial statement, the myth of overcapacity is an urban legend, pointing out that historically blue load factors should push fares up. If airlines dont make money when they feel the highest load factors ever, there is something wrong with their business model. He implied that airline managers over think their s trategies and fail to follow what he called Adams Rule Revenue greater than cost equals mature. The first thing to do is Dont be stupid, he said, adding a list of stupid strategies Dont insult customers. No extreme yield management. No bad airline names. No adversary relations with employees. Do not have stupid business plans. Please remember you are in a service industry, he said, and try to avoid what former Continental CEO Gordon Bethune referred to as sky nazi cabin service.He criticized nickel-and-dime attitudes toward in the altogether amenities, scoffing at airlines publicized moves to remove olives and pillows. You must cut cost in ways that make sense, related to productivity. Cost control has to fit the business model, and must be related to productivity. The plan suggested by the VP Marketing, indigo Saxena, felt that the company required to advertise its dedication to quality and redo an painting of being discussions with the advertising agency to launch a thru st in the near future. advertisement Convincing the Consumer when a company wants their product to address to consumers, they give them a reason why their product is break off than others. Advertising sells to consumers wants not just to their needs. People need a car but want a Cadillac. They need clothes, but they want Ralph-Lauren. When most muckle flip though ads the go pretty fast, therefore it must breeze their attention. A superb ad allows the reader to instantly recognize the plan being communicated. It sends a uncomplicated and easy message to the reader of the benefits they will get if they use their product.Cigar, cigarette, and alcohol ads in the mid 1900s persuade the reader that their products provide a beneficial and pleasurable experience. Case IV Mouse-Rid 1. Has Shobha place the best target market for Mouse-Rid? Why or why not? Shobha has targeted women for the product. She feels that women are the best congregation to target because they dont like the m ess or the risks give rised by traditional sneak traps. This is a advanced marketing segment to start off with but there are a couple of things that Shobha could have improved on.First off, she should have probably separate women into a couple distinct groups. In todays orbit all women dont stay at home and take care of kids. In fact the universe of discourse of women that do that is rapidly shrinking and being replaced by independent professionals. In effect, by targeting women that stay at home, Shobha is targeting a shrinking market. She could probably segment women into a couple different categories. For example working women, single women, house wives, etc. There are besides other markets which Shobha could target. approximately other market segments that hold large potential for the Trap-Ease are market like surroundalist, animal bedrs, corporate business and families. The Trap-Ease walk trap is re-useable and therefore creates less of a strain on the environment wh ich would make it very attractive things for environmentalists and populate who care about the earth. The environmentalist market is also growing as people became more alert of global warming and other problems such as deforestation. Animal lovers would love the Trap-Ease fawn trap because it doesnt require poison or stick by the risk of snapping closed on a paw or lingua of a pet.Corporate Business would probably like the Trap-Ease mouse trap because of its high qualitymore futuristic image and the fact that it would create as much of a mess. They wouldprobably be less hesitant to have them sitting around the office. Families with kidsshould be the ancient market segment of Trap-Ease seeing as it will probably be their largest. Mouse traps and poison pose a very large risk to infants and toddlers and caringmothers and fathers would probably happily buy a product which would better protecttheir children.It seems that the Trap-Ease mouse trap has positioned itself in the market as being a veryinnovative and well engineered product. It has do this by winning awards from tradeshows and magazines. If it is better able to plug into these features of the mouse traps withthe needs and wants of their target consumers thusly they should be able to incur alarger demand. They could also try to change its position a little bit. Trap-Ease could also position the product as causing less waist because it is re-useable o rthey could lower its cost and make it more affordable.By making it the mostaffordable, innovative mouse trap on the market they could probably obtain some moredemand. Another way in which they could position their product would be by having an incredibly cheeseparing customer service team that could save up function to their customers thatwere having problems using the product. By having a favourable customer service team theycould build better relationships with their customers and increase their customer equity The marketing mix of a compan y consists of the four Ps Product, Price, get off andPromotion.Currently Trap-Ease but has one product, their mouse trap. They probably could create a couple different versions of their mouse trap in order to offer more variety. The higher harm of their mouse trap seems to be consistent with a quality differentiationstrategy but they probably could offer a wider range of prices on the different models oftheir trap if they chose to widen their product range. Right now they are exhausting todistribute their product through and through stores like Kmart and Safeway. A really good market tohit would probably be the internet.People on in the internet are often times into quality,ease of use, and innovativeness and dont mind spending a little more money to get whatthey want. It is also a high profit market because it reduces transportation costs and thereare no middle man costs. The promotion of the Trap-Ease mouse trap seems to be one oftheir largest problems. They should promote ove r the internet for certain on sites thatthey think their target market will be visiting and they should also think about putting outads on TV. In this changing high tech environment magazine ads arent enough anymore.Trap-Ease Americas rivalry is any company that creates mouse traps. They face amarket in which large volume of low quality low cost mouse traps are sold. There arealso poisons that are sold which are a danger to pets and animals as well as the mice theyare supposed to kill. There are also other versions of live catch mouse traps out there. An example of one of Trap-Eases competition is d-CON who offers both baits and traps. They actually also offer a version of a no touch mouse trap in which you dont have totouch the mouse after you have trapped it.They are selling this for 150 which is higher and so the suggested retail price for the Trap-Ease mouse trap which is 10 half a dozen times more expensive. This would suggest that Trap-Ease has priced lower then some of its enemys which will give it apricing advantage. Companies such as Havahart offer traps which humanely catcheverything from mice to voles and shrews and are competition for the humane factors ofthe Trap-Ease trap. Other competitors include Victor, JT Eaton and Riddex. The first thing I would do to change Trap-Eases marketing strategy would be to increa managehe amount of people in their marketing team.Although Martha was probably trying tokeep down costs by not hiring anyone for her marketing team she made one alphamistake. one(a) of the most important things when glide path out with a new product is themarketing because until youve communicated the benefits of your product to the consumer there will not be qualified demand for it. Her door into the market was toosmall outgo and chances are that with such an innovative product that the company willdo better in the long run with a larger scale entry. She should have asked for a largerbudget and hired more people for the marketin g team.She should have then put muchmore work into the compendium of her target markets and perhaps grow her scope oftarget markets while increase the segmentation. This would allow her to betterdifferentiate her product. I would put in direct controls and strategic controls in order to monitor the marketingteams progression and make sure that what they are doing is consistent with the companysgoals and strategy. These controls would very important for gathering the informationthat would form the strategies in the coming years.It would also probably help to do amarket audit at some point during the first year just to make sure that things are runningsmoothly and it shouldnt cost that much to do one at such an early stage in thecompanies development because of the smaller volume of written document to audit. Summary Targeting The targeting should have been done within a broader demographic area. Slums, warehouses, go downs, docks, kirana shops, retail stores, restaurant, canteens and cold storages must be targeted for potential customers. The segmenting must avail wholesalers and the intermediaries too part from the retailers. Marketing bank lines like Toll-free numbers, newspaper, television, radio and mobile marketing must be utilize effectively to target MEN. Pest control companies must be primarily targeted and a joint venture can be planned if necessary. We should target to environmentalists, animal lovers and corporate business. 2. Does Shobha have enough needed selective information on consumer behavior? What type of consumer research should Shobha conduct? Shobha have no enough needed selective information on consumer behaviour. She should adopt the avocation entropy collection modes DATA army METHODS DESK RESEARCH OR alternate DATA Secondary selective information consists of information that already exists somewhere, having been collected for another purpose. In other words, secondary data are those which have been collected by someone els e and which have already been passed through statistical process, there are two sources of this data Internal sources this is data which is available within the company, although companies do not make full enough use of the information that is routinely collected. External sources this is data which has been published for commercial reasons.A key source of secondary data is the library service and most good libraries have a wide range of sources. Some government data is available free, other secondary data can be very expensive. It is important in a research project to know what data is available since this will guide the structure and format of the guinea pigwork in the primary data collection stage. It is possible that secondary data sources can provide the complete act to the problem under scrutiny. The least it will do is save time and money in directing the scope of the field work. It can also influence the cream of data collection methods used in the field ork. Primary Da ta Kotler and Armstrong say that primary data consists of information collected for the specific purpose at hand. In other words, primary data are those, which are collected afresh and for first time and thus happen to be original in character. Once the desk research is complete the investigator will have a much clearer idea of The up-to-date and relevant data What data shut up needs to be collected to find a solution to the problem under scrutiny. To achieve the data and information the research teams need to answer certain questions What is it necessary to know?Who will have the information which is seek? What is the best method (quick and efficient) to use to collect this data? It is important to contour the answers to these questions to avoid collecting a mass of irrelevant data by in distinguish or inefficient methods. The two types of data are quantitative Data As the term implies this is data which is expressed in numbers. valued data is quite easy to collect, and a large amount of genuine and valid data can be collected largely by questionnaire in quite a short period of time. It is a fairly formal approach.This data arises from what is termed closed questions because the sufficeent is restricted in the choice of answer the respondent can give. Qualitative data Qualitative data is obtained from group discussions or in-depth interviews and its findings are based on content rather than numeric analysis. Qualitative data is said to be much more subjective than its counterpart. Questions are open-ended and can lead to a free ranging and in-depth discussion on a specific point which provides a variety of rich data. There are no numbers or digits in this data and it is not subject to statistical interpretation.TYPES OF PRIMARY DATA COLLECTION 1) OBSERVATION Observation becomes a scientific tool and the method of data collection for the researcher when it serves a formulated research purpose is consistently planned and recorded and is subjecte d to checks and controls on validity and reliability. Under the observance method the information is sought by way of investigators own direct observation without asking from respondent. 2) SURVEYS Surveys are interested with describing, recording, analyzing and interpreting conditions that exist or existed.The researcher does not manipulate the variable or arrange for events to happen Surveys are only concerned with conditions or relationships that exist, opinions that are held, processes that are passage on, make that are evident or vogues that are developing. They are primarily concerned with present but at times do consider past events and influences as they relate to current conditions. 3) Experiment Experiment may be conducted in lab or in the field. The researcher can test the relative sales appeals for package, designs, price, promotional offers and copy themes etc. , by shrewd suitable experiments to identify cause and effect.The first thing I would do to change is mar keting strategy would be to increasethe amount of people in their marketing team. Although Shobha was probably trying to keep down costs by not hiring anyone for her marketing team she made one important mistake. One of the most important things when coming out with a new product is the marketing because until youve communicated the benefits of your product to the consumer there will not be sufficient demand for it. Her entry into the market was too small scale and chances are that with such an innovative product that the company will do better in the long run with a larger scale entry.She should have asked for a larger budget and hired more people for the marketing team. She should have then put much more work into the Analysis of her target markets and perhaps expanded her scope of target markets while increasing the segmentation. This would allow her to better differentiate her product. I would put in operate controls and strategic controls in order to monitor the marketing team s progress and make sure that what they are doing is consistent with the companys goals and strategy. These controls would very important for gathering the information that would form the strategies in the coming years.It would also probably help to do amarket audit at some point during the first year just to make sure that things are runningsmoothly and it shouldnt cost that much to do one at such an early stage in thecompanies development because of the smaller volume of papers to audit. 3. What type of advertising can influence consumers for this type of product? . The low cost of posters and handbills encouraged a numberof publishers to experiment with other methods. Method were helpful fo rinforming and reminding and reminding, they could not do the whole promotional job.Theywere used only to reach each consumer personally. The merchant still used personal persuasiononce the customers were attracted to his store. The artifice of hand press increased the potentialities of adve rtising. times, posters had made their appearance, and assumed the function of gentility demand for the product. CASE VI Impact of Retail Promotions on Consumers 1 Why would some consumers have high-involvement levels in learning about this sales promotion? A good definition of sales promotion would be as follows An activity designed to boost the sales of a product or service.It may include an advertising campaign, increased PR activity, a free-sample campaign, offering free gifts or trading stamps, arranging demonstrations or exhibitions, aspect up competitions with attractive prizes, temporary price reductions, door-to-door calling, telemarketing, personal garner on other methods. More than any other element of the promotional mix, sales promotion is about action. It is about stimulating customers to buy a product. It is not designed to be informative a grapheme which advertising is much better suited to. gross revenue promotion is usually referred to as Below the Line promo tion. gross sales promotion can be tell at The ultimate consumer (a pull strategy encouraging purchase) The distribution channel (a push strategy encouraging the channels to stock the product). This is usually know as selling into the trade Some customers show high level of involvement in sales promotion is to know about the features product, competitors product which replace the same product, price and discount offered for the product. spare kit or benefit for the product, and to know what the new arrivals in the market are. Customers will also learn about he stores and its goodwill by such type of sales promotions. Is a level of 75 per cent comprehension realistic among those who become aware of an ad? Why or why not? Results of the study showed that ad exposure was 75 per cent and ad awareness level was 68 per cent and was considered as high. altogether 43 percent respondents exposed to and aware of the ad copy could accurately recall important details, such as the name of t he store promoting the retail sale. Just 43 per cent correct interpretation was considered as low. Of those who could accurately interpret the ad copy, 32 per cent said they intended to respond by purchasing the advertised products and 68per cent sad they had no spirit to buy.This yields an overall intention to buy of 7 per cent. The largest area of lost probability was due to those who did not accurately interpret the ad copy. The post-promotion survey indicated that only 4. 2 per cent of the target market customers made purchases of the promoted products during the promotion period. In terms of how the buyers learned of the promotion, 46 per cent mentioned newspaper A (Hindi), 27 per cent newspaper B (Hindi), 8 per cent newspaper (English), and 15 per cent learned about sale through word-of mouth communication. Do you think such promotions are likely to influence the quality image of the retail store? Explain. Basically, promotion is first introduced in the 4Ps of marketing. Th e four Ps represents the marketing mix (Product, Price, Place Promotion) and the promotional mix is the important term used to explain the set of tools of the business. This is applied to achieve benefit of its products and services from its consumer and the followings are (Advertising, Public relation, Direct Marketing, Personal selling and Sales promotion) On the other hand consumer behaviour is another important aspect in the retail business sector.Consumers are not always normal/simple buyer. There are many aspects involved in buy decision process. They hold strategic shopping manner at the time of buying a product or services from a company. The main aim and objective of this research is such promotions are likey to influence the qulity immage of the retials store. Such Sales promotion has a great impact and influence on consumer buying behaviour in the retails stores based on Tesco retail store. Such sales promotion role has a great impact on consumer buying behaviour.It h as a great and strong significance role on retail industry sector. Basically sales promotions strategies used as a short technique tool which principal objective is to influence the ultimate buyers to try a brand or change their mind to another brand. Sales promotion represent to discount a brand, it can be outright or indirectly, directly price reduction or indirectly through coupons premiums. But when the retail stores withdraw the sales promotion, then the normal price should have had a inferior value and the result of this should have had a negative impact on consumer buying behavior.The study focuses the significant attitude, percept of the consumer behaviour and it reflects the consumer loyalty on the basis of customer relationship management. here(predicate) the findings and analysis have discovered the vital reason that impacts positively on consumer buying behaviour and in the sales volume. Need and Problem recognition Information Search Evaluation and Selection Decisi on Implementation attitude Purchase ProcessesConsumer Behavior2. What is the basic going between a delirium, a fashion, a classic, and a trend? Provide example of each. A fashion refers to a dah that is accredited by a large group of people at a given time such as close jeans. Some sprints become classics, which are styles that become acceptable and in good test anytime and place such as the classic colored dress. A fad is a short lived fashion that suddenly becomes everyday and readily disappears generally it only affects a specific group of the population such as low rise jeans wore by juniors.A trend is a general direction or movement as a style begins to be accepted such as the revival of high-waist jeans made from a sporting denim which also were worn in the 60-70s. 11. enjoin some differences between the positivist and interpretivist approaches to consumer research. For each type of inquiry give examples of product dimensions what would be more usefully explored u sing that type of research over the other. convinced(p) assume the spirit of human beings is objective, tangible, and single, while the interprevisit accept that nature of reality is tenderly constructed and multiple, this should be used with products that are socially minded(p) and include interactions based on technology such as social networking. electropositive have a goal of prediction which is good when trying to create trend reports and in the process of product development, while interpretivist goal is of understanding, this would be most useful when analyzing behavior toward products already on the market. . What is the difference between an enacted norm and a crescive norm? Identify the set of crescive norms operating when a man and a woman in your socialisation go out for dinner on a first date. What would they take in? An enacted norm are explicitly decided upon while crescive norms are engraft in a finish and are only discovered through interaction with other members of the culture.When a young man and woman go out on a first date, if they are both from the same culture then they are following crescive norms, because they are both following the norms which are accepted within their given culture. If they are both from all told different cultures, then they would be operating on enacted norms. What they would wearable would be laid based upon what is accepted in their culture as appropriate wear for the occasion. 3. film the Article Body Ritual Among the Nacirema and discuss what is going on.Consumer Behavior2. What is the basic difference between a fad, a fashion, a classic, and a trend? Provide example of each. A fashion refers to a style that is accepted by a large group of people at a given time such as skinny jeans. Some styles become classics, which are styles that become acceptable and in good taste anytime and place such as the classic black dress. A fad is a short lived fashion that suddenly becomes popular and quickly disa ppears generally it only affects a specific group of the population such as low rise jeans wore by juniors.A trend is a general direction or movement as a style begins to be accepted such as the revival of high-waist jeans made from a light denim which also were worn in the 60-70s. 11. State some differences between the positivist and interpretivist approaches to consumer research. For each type of inquiry give examples of product dimensions what would be more usefully explored using that type of research over the other.Positivist assume the nature of reality is objective, tangible, and single, while the interprevisit believe that nature of reality is socially constructed and multiple, this should be used with products that are socially minded and include interactions based on technology such as social networking. Positivist have a goal of prediction which is good when trying to create trend reports and in the process of product development, while interpretivist goal is of understan ding, this would be most useful when analyzing behavior toward products already on the market. . What is the difference between an enacted norm and a crescive norm? Identify the set of crescive norms operating when a man and a woman in your culture go out for dinner on a first date. What would they wear? An enacted norm are explicitly decided upon while crescive norms are embedded in a culture and are only discovered through interaction with other members of the culture.When a young man and woman go out on a first date, if they are both from the same culture then they are following crescive norms, because they are both following the norms which are accepted within their given culture. If they are both from completely different cultures, then they would be operating on enacted norms. What they would wear would be determined based upon what is accepted in their culture as appropriate wear for the occasion. 3. Read the Article Body Ritual Among the Nacirema and discuss what is going o n.Consumer Behavior2. What is the basic difference between a fad, a fashion, a classic, and a trend? Provide example of each. A fashion refers to a style that is accepted by a large group of people at a given time such as skinny jeans. Some styles become classics, which are styles that become acceptable and in good taste anytime and place such as the classic black dress. A fad is a short lived fashion that suddenly becomes popular and quickly disappears generally it only affects a specific group of the population such as low rise jeans wore by juniors.A trend is a general direction or movement as a style begins to be accepted such as the revival of high-waist jeans made from a light denim which also were worn in the 60-70s. 11. State some differences between the positivist and interpretivist approaches to consumer research. For each type of inquiry give examples of product dimensions what would be more usefully explored using that type of research over the other.Positivist assume th e nature of reality is objective, tangible, and single, while the interprevisit believe that nature of reality is socially constructed and multiple, this should be used with products that are socially minded and include interactions based on technology such as social networking. Positivist have a goal of prediction which is good when trying to create trend reports and in the process of product development, while interpretivist goal is of understanding, this would be most useful when analyzing behavior toward products already on the market. . What is the difference between an enacted norm and a crescive norm? Identify the set of crescive norms operating when a man and a woman in your culture go out for dinner on a first date. What would they wear? An enacted norm are explicitly decided upon while crescive norms are embedded in a culture and are only discovered through interaction with other members of the culture.When a young man and woman go out on a first date, if they are both fro m the same culture then they are following crescive norms, because they are both following the norms which are accepted within their given culture. If they are both from completely different cultures, then they would be operating on enacted norms. What they would wear would be determined based upon what is accepted in their culture as appropriate wear for the occasion. 3. Read the Article Body Ritual Among the Nacirema and discuss what is going on.