Scanning the Environment

Evaluating the relative positions of competitors al depressive disorders stemma levels to discover threats and opportunities relative to organizational strengths and weaknesses together with an apprehension of the political, economic, socio-demographic and technical forces shaping the competitive environment (Saloner, Shepard & Podolny, 2000). Insights from environmental scanning persist sound strategies as shown in the succeeding discussion. Demographics and Socio-Cultural Trends and Choice of systemDemographics and socio-cultural trends glitter changes in consumption so that the firm that can match the abuse of consumer behavior would likely achieve an edge in the nutrition market (Porter, 1998). virago Grocery is responding to the growing adoption, by the niche market of non-price sensitive consumers, of the wellness conscious lifestyle resulting to an increase in demand, for fresh and healthy provender products, especially with media buzz on diet and weight-loss regime n by applying the niche strategy.Aldis targets a different trend, which is the growth in the middle to first gear income group leading to the rise in price-conscious consumers seeking low priced products exclusively of high quality. Effect of Advertising on Strategy The audience reached by television and online publicizing explains the strong impact of advertising on business strategy (David, 2007). amazon Grocery likely engages extensively in advertising through both television and online advertising focused on scope its targeted niche market.Advertising in the timeslot of food and lifestyle shows and creating websites or forums on healthy food suggestions are center of reaching the niche audience. Aldis also engages in television and online advertising with a broader perspective because it is targeting a wider market and it has a wide range of options from airing during the timeslot of childrens shows and slime operas together with company website and forums.Relative Positi ons of Competitors. Collated information on demographics and socio-cultural trends and advertising strategies appears to hurt Aldis better position. Aldis targets a wide range of consumers, which means leeway for expansion and growth when compared to the easily saturated niche market of Amazon Grocery. Aldis has two value offerings, which are quality and low-price allowing the firm to gain a bigger market share while Amazon Grocery only offers the value of quality healthy and organic foods.Recommended Strategy for the Grocery Store Chain. Based on recent trends and changes in the market, the powerful strategy for the grocery chime in chain is to develop a one-stop store chain providing a portion on high quality provided low-priced (if not the lowest priced) healthy and organic foods and a section for high quality and low priced (if not the lowest priced) other food items. The grocery could also consider establishing a ready-to-eat and non-food sections both adopting the quality and low price value combination. This would allow the grocery food chain to splash into both the markets of its competitors and reach untapped segments giving it an edge.Strategies and Improving Image as Corporate Citizen in the Community Strategies can enhance the image of firms as contributing members of the connection by providing products and serviced that improve the wellbeing of fellow community members (David, 2007). Amazon Grocery supports the health of community members, Aldis empathize with the limits of the purchasing power of residents, and the grocery store chain provides every possible inquire of the community. Conclusion Knowing ones competitive position and that of fill competitors supports the development of effective strategies that create an edge for firms.