Defining Marketing Essay Example for Free

Defining Marketing EssayTo answer the premise of the paper, Defining Marketing a definition of food marketing is a proper beginning for consideration. My personal definition of marketing is the concept or premise of a function in which yields, goods or function are transferred to a consumer or node by a producer or seller. Other definitions exist to describe marketing aside from the prior(prenominal) definition. Marketing has been described as, A management process identifying, anticipating and supplying client or consumer requirements with efficiency and utilityability. (Tutor2U, 2010) In that same article marketing is described as human activities that are directed at facilitating and consummating exchanges. (Tutor2U, 2010) This destination expression or definition rings true, in that as a consumer I want appeal, product or name recognition, quality, and value for my mvirtuosoy. The sellers or producers are engaged in making a profit and ensuring a positive client ex perience and consumers or clients who want products that are within their budget, durable and meets the expectations of the doing thus a deal flush toilet be made between the two entities.In the execute text, Basic Marketing, by Perrault, Cannon and McCarthy, the term marketing is further defined as performing activities pursuit to accomplish an organizations objectives through the anticipation of customer needs and directing the flow of need satisfying goods and services from producer to client or customer. (Basic Marketing, page 6, 2009) Marketing is important for organizational success along with companies having flexibility, exuding a transparent organizational culture and challenging employees to excel and remaining accountable for their actions.Many companies and organizations struggle to risk the right balance in management to ensure the company growth and achieve profitability. Marketing can figure an important role in companies excelling with their embodie d goals. The use of marketing is how companies conceive and promote corporate brand management and strategical positioning but it also works toward a corporate system and allows for companies to be innovative and thrive in their industries. A company with a marketing business plan considers the key stakeholders, communication channels, the business environment and, core corporate competencies.Using the company brand is a leverage to be used to its full potential. Marketing can assist in developing youthful consumer channels, products or services that can grow the company or organization and make a sustainable difference in fabrication trends. The marketing business strategy should include ideas on obtaining new clients, retaining genuine clients or customers, brand management and tactical to promote sales of the companys products and services. As a business tool or foundation, marketing uses strategic tactics designed to identify the appropriate market and time for implementati on and will impact the organization success of a company.Verizon Communications is a darling in the telecommunication industry and one of the most powerful national companies in the specialty. Verizon uses new engineering science recently developed and follows through by introducing the advances to a competing industry. done research and marketing, Verizon has found what telecommunication applied science works and has become very proud of starting a major transformation in the piano tuner world. As an innovator, Verizon is a industry leader in providing information technology and advanced communications to customers.Through a partnership with major computer companies, Hewlett Packard and Dell Computers, Verizon can produce technological products that are of mettlesome quality. The use of these practices helps the Verizon organizational structure through strategic business goals including employee development, diversity awareness, and recruitment. (Verizon, 2010) Ano ther company that has demo consistently to employees and stakeholders, honest and fair business practices resulting in significant organizational success is dole aliment Company.The Dole name is one often associated with high quality and nutrition for fresh cut flowers, vegetables and, fruit. Dole also markets a line of packaged and frozen foods and serves as a leader in the industry for nutrition education and research. (Murdock, 2008) Dole Foods underwent a two-year research and redevelopment program for the Dole impudently Vegetable product line. (Dole, 2008) Doles willingness to share knowledge publicly, invest in new technology, turn on food born disease, are all public benefits derived from their ethical leadership.Doles financial stewardship and well-disposed responsibility underscores the fact that the company is both ethical and profitable. In business, there is more to being boffo and achieving organizational success than having products or services at re asonable prices. Many companies underuse marketing as one of their business functions. Alternatively there are many companies that have been successful because of the effective use of strategic marketing such as Microsoft, Sony, American Express, Disney and Wal-Mart, just to name a few.