Apple Company Research Paper Example | Topics and Well Written Essays - 1250 words

apple Company - Research Paper Example(Philip Kotler et al. 4). Apple has continued to provide high quality goods and it keeps attracting to a greater extent people especially the younger generation. Historical background Apple calculating machines Inc. was started by Steve Jobs,Steve Wozniak, andRonald Wayne. The Apple 1 computer kit was its prototypical product which was designed and built by Steve Wozniak. In the years between1983 and 1996, Apple manufacture products like portable CD players and TV appliances but they were not able to capture the interest of the targeted consumers. In the 1990s, Apple made an important decision by choosing not to license its technology and as a result Microsoft captured the market and Apples share of the worldwide market for personal computers declined to its lowest level. In 2007, Steve Jobbs changed the companys name to Apple Inc. With the introduction of the iPod, in 2001, Apple started becoming popular. Its innovative and go on products resulted in rapid growth and high sales. Apple spent a large amount on marketing campaigns in order to promote its products. In 2011, however, Apple suffered a great loss with the goal of its co-founder and chief executive officer Steve Jobs Nature of the firm The company started as Apple Computers which designed and built customer electronics, computer softwares and personal computers only. Then, Steve Jobs transformed it into Apple Inc. and its non-Pc devices started gaining popularity. The company has retail outlets in Japan, Europe, Asia, US etcetera Its headquarters is in Cupertino, California. It is a company with competes with a large number of firms throughout the contrasting industries it has entered coin bank now. The target market for Apple includes home users, creative individuals from the younger generation, small and medium sized air etc. Its major competitors include IBM, Dell, Microsoft Windows, Samsung, Nokia etc. Apples marketing approach is one which focuses entirely on its customers. It focuses on emerging stronger and presenting the global market with high-technology products. Products IPod This product of apple provided the customers to listen to digital euphony in a different way and it comes with a unique look. In 2003, Apple also assailable the ITunes store. With its features like more storage, high sound quality, elegant design and moving large quantity selective information very quickly all these specifications made this product competitive in the market. Products different color like white makes this Apple device special. Ipad Another apple product Ipad is the one product that brings you close to the things you love to do like reading a book, playing piano, listening to music or looking at your photos. Its a new experience, one you have never imagined. Its elements like camera, radiocommunication connection and display are even better Mac Macbook is a full sized laptop computer with extremely low weight and uses SSD storag e and Intel CPUs. It was the first subcompact laptop offered by Apple. Its updated model was released in June2012. Its major competitor is ultrabook by Intel. Most recently, Macbook Pro has been released by Apple Inc. Iphone It includes a line of smartphones which was first released by Steve Jobs in 2007. The entire industry of smartphones was revolutionized through its introduction. The first ever iPhone was released in 2006 in 22 countries which could function as a portable media player, a video camera with