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It is actually all important(p) for the local anesthetic organization to transition their strategic to the MEN. Beca white plague of the MEN commode fuck off much than(prenominal) parvenu opportunities, whapledge, and resources of the reading to the organization more than the domestic. It as well as can help the organization compensate more competitive advantages in the global. Introduction Tease Motors, Inc. Is a California-based federation that designs, manufactures and sells electric cars and electric fomite perpetration comp hotshotnts including lithium-ion battery packs (Tease motors, 2013). Tease Motors is named after electrical manoeuvre and physicist Nikolas Tease.Because of Tease uses an AC motor descended directly from Nikolas Teasels original 1882 design. Tease Motors producing the branch fully electric port car in the introduction (Nikolas tease,). orbit In July 2003, Martin Bernhard and Marc Tarpapering incorporated Tease Motors. In February 2004, Leon Musk became Teasels Board of Directors as its Ch denudeman. Musks aboriginal goal was to commercialism electric vehicles all the way to mass securities industry, offset with a premium sports car aimed at early larners and then abject as rapidly as possible into more mainstream vehicles, including sedans and affordable compacts.There argon four car models in Tease Motors, which argon Tease Roadster, flummox S, Model X, and Future models (Model s, 2013). Tease Motors was founded in San Carols, California, in atomic number 14 Valley. In April 2008, Tease Motors clear its first retail parentage in West Los Angels, California. In July 2008, Tease Motors opened its second retail store in Menlo car park, California. In July 2009, Tease Motors opened a display verbalizeroom in New York Citys Chelsea Art District. In July 2009, Tease Motors also opened a store in Seattle.Tease subsequently opened stores in Washington, DC New York City Chicago Danni B distributively(prenominal) in Florida Boulder, Colorado orangeness County in California San Jose in In August 2009, Tease Motors intend to move its corporate headquarters and lid a perpetration exploitation facility at 3500 Deer Creek Road, in the Stanford Research Park in Palo Alto, California. The new facility would occupy 369,000 sq. Ft. (34,300 mm) on a 23-acre (93,000 mm) tract previously occupied by Agilest Technologies.In February 2010, Tease completed the headquarters move. just about 350 employees are expects to be based at the Stanford site initially, potentially change magnitude to 650 (Tease motors,). Why badger corporation Need Expand Their employment trading operations Inter subjectly With the development of the internal business, it is necessary that hinge upon expand their operations interthemely. And there are four causalitys as the following First of all, among the earliest pauperisms that drove companies to invest abroad was the pick up to secure key supplies. Christopher & 038 Paul, 2008) With the step-up of TEASE cars demand, they leave get hold of more and more materials from different countries. notwithstanding like the automobile batteries, which need just about countries that sire straightforward engineering science and experience for produce the batteries for the new cars. in any case about of the automobile materials need stable producing area to guarantee quality. Secondly, an opposite strong set out for internationalization could be described as grocery place-seeking behavior. In order to find more wide market and opportunities, TEASE need expand their operations internationally.For recitation, charge though string the TEASELS car in the U. S. , American people may not the main consumers of the cars. The basis is that from the goal things American people favour large and straightforward cars than the light vehicle. However, in an other(a)(prenominal) countries, TEASE cars mayhap very(prenominal) popular, because the co untries which constitute different cultures may prefer the light vehicle improve than the heavy-duty vehicle. So in this case, the TEASE will get more opportunity and market shares in these areas.Beside the culture, different countries growing item and policy will impact the selection of the cars. For example, in china because of the air pollution, the giving medication made a upsurge of the rules for limiting the carbon emissions much(prenominal) like some taxes of the carbon emissions. So the electric car will be more and more popular in China. Doing business in international countries will get more competitive advantage than ripe doing business in home boorish. The third is that traditional and important trigger of internationalization was the desire to access low- equal factors of production.Christopher &038 Paul, 2008) No matter what the motivation is, the final things that the bring downer-up focuses on is the service. Beside the high sales volume, another import ant thing they should pay attention is cost. There is a problem the curbrs visualizeing the either day, which is how to reduce the cost. There is no doubt that expand the operations internationally is a good way to reduce the cost. For example, the labor is more and more expansive in recent years, curiously in some develop countries.So if a play along could puddle their manufacture in some developing countries that ready low labor fees. They will save a lot of cost. Beside this reason, the freight is another problems for the cost. So the good way to work the cost problems is expand the operations internationally. The fourth is that internal business will emergence scale economies, ballooning R&038D investments, and shortening product life clock cycles that transformed many industries into global rather than national essential necessary for companies to survive in those businesses. Christopher &038 Paul, 2008) The Benefit of Expand Operations Internationally For TEASE On ce the TEASE expands their operations internationally, they could use Global Hess. Global slicker is a kind of competitive scheme, which could be played further by the companies that managed their universal operations as interdependent units that implemented a set up global strategy. (Christopher &038 Paul, 2008) TEASE will get a lot of get ahead from the strategy. First of all, that is a positive degree complementation. For example, now TEASE is very good injury of battery vehicle.And it was born in US with a very good reputation. Because of it name and brand, more and more people know that, especially the foreign countries, they are very expected to try this new conduct ND that is the reason why that is so popular in some Asia countries. We know that the America population is limited also because of the fierce emulation there are not some much people in US automobile market. However, in Chinese the market will be very wide, there are a lot of people who need good vehicle. So TEASE could get a huge moolah from Chinese market.And use this money to create new engine room in TEASE in US, and use them back to the Chinese and create better service and suitable cars for Chinese drivers. So that will be a very positive complementation. The second hint is it could promote the telephoners bad position. For example, TEASE cars will be sold in a lot of countries. However, we could not guarantee that TEASE cars could sell well in every unsophisticated. If a new product want to read in a new market, it need a very long cultivate, people need time to contract it.During this time, the association will spend a lot of cost such as the inventory fees, advertising fees, managing fees and so on. Expending operations internationally which offer a possible that victimisation Global chess. For example when the company get trouble in Europe, they could use the Asia arrests good profit to help the Europe company ride out a behave until the new cars are accepted by Europe customers. Finally, this strategy could make sure the abundance of capital.Global chess is very reformatory for TEASE dress their capital among the world business. And that will make the TEASE Company having more power for serve the risk of the world business. Issues When TEASE Becomes Transnational physical composition The starts that multinational organizations have to facing with are the push for local note and responsiveness, and the repugn of circumspection style and the lobar business concern strategies. With inclination of push Tease Motors, Inc. Into international organization, these issues are unavoidable.First, the core issues that inside the ride for local differentiation and responsiveness is heathenish differences, politics demands and growing pressures for localization. Cultural differences in other word operating in a alter condition could have numerous barriers and uncertain issues. Each market has their characteristics and talent. For example , in japan, people are exchanging gifts with their working retainers such as suppliers or customers. For American managers it is definitely looks like bribe. And many U. S. Managers thought the action is wrong. Ultra, they turned to accept it and even encourage, the practice as ethical behavior in Japan (Cert., S. &038 Cert., S. (2012). As this case, the way of international organization must facing with the culture shock by diversity. When TEASE reforms them into a multinational organization, they must know the culture of the targeted market. For instance, in vehicle industry, U. S. market has more pick up truck or heavy engine vehicle. One of the reasons is the usage. However, the other reason is not cause of any geographic or physical reason tho people Just like it.When promoting TEASE vehicle to China, oversight has to a lot of research and completely recognizeing what they like but not that consider about the set or design. In other word, international organization managements need to not only consider about technical and general merchandising issues but also have to capture all of these specific traits in the target market. The second issue government demands is the issue between home country government and swarm country government. Both of these two sides are desire for benefits. For legions country the benefits would be funds, technology, and expertise from the multinational organization.And for home country that desire the transnational organization can successfully growing the soldiers country and bring extra revenue and benefit to both company side and government side. The government of host country is an extremely important access load for the transnational organization. It could let the company access to the local market or receive resources in the host country. When both side of home and host government come into win-win situation, the conflict would not be exist. However, actually the conflicts lifelessness breathing between t wo parties.For example, transnational organization would drive coarse exodus, rising consumerism, refuseion of indigenous values, or a breakdown of traditional fraternity structures of the host country (Bartlett &038 Beams, 2011). Thus the government of the host country would hear a good balance to treat transnational companies. For example, there were a lot of issues of North American Free Trade Agreement (NONFAT) the let go of craft agreement between the United States, Canada and Mexico. The expectation of the agreement should be numerous positive things or all of the partner countries.However, in Mexico government perspective, they complained about the environmental pollution issue because of NONFAT. The huge amount of trading also caused a serious damage of nature in Mexico. disforestation and reduce of farmland getting much worse than before. In annual, more than 630,000 hectares of land has been deforesting after NONFAT official started. muchover, the large amount usin g of agriculture chemical also brought a terrible damage of the land. Also other industries cause scarcity of hazardous waste disposal facilities, piss pollution issue and scarcity of fresh water simultaneously.According to this Mexico government had announced compensation to the United States government. The data should be questionable here because there is no evidence of the pollution is exactly caused by destitute trade agreement. However, the point in here is even under a free trade agreement between two countries, there soothe have conflict from to each one other. Similarly, when a transnational organization goes into a oversea market, even they bring new Job opportunities or contribute to the host country, there still would have complain by the government (Villager, 2012). accordingly the pressure from governmentThirdly, according to the development of information technology, the living type is increase continuously. To decent the inescapably in each market, transnatio nal organization should be very flexible with market trend. A large group of consumers has emerged to reject the homogeneity product design and performance of standardized global products (Bartlett &038 Beams, 2011). For example, TV is bonnie a part of necessary items in each home. More people are connecting DVD player, game player, computer or other equipment with TV let the homogeneity product TV becomes more entertained product.Hence for TEASE to Join a new oversea market, only selling the vehicle would not be enough to survive in circulating(prenominal) market trend (Bartlett &038 Beams, 2011). For TEASE Motors successfully go into oversea market, they should have an unbeatable management style and the global business management strategies. trey strategies that TEASE Motors can be use, De rivetd Federation, Coordinated Federation or Centralized Hub. Each strategy has characteristics for prevent unexpected issues. Decentralized alliance is an organizational configuration mod el that set ups authority of most key assets and resources to each supplemental.And the connection between each subsidiary and head office is comparatively loose. In other words, the organization treats subsidiaries as independent national businesses (Bartlett &038 Beams, 2011). In TEASE Motors case, this model should not be efficient and sustainable. The separation of each subsidiary would cause the leaking of information. The coordinated federation indicates decentralized many assets and resources to each subsidiary but still the corporate management has the authority to manipulate everything.Additionally, the linkage between each subsidiary and head office is very tight and formal thus compare with centralized federation, it would be relatively easier to control and protect technologies. Last, the centralized hub means most of the assets and resources are controlled by center office. It only allows a small portion of authority to each subsidiary about management. In other wor ds, this type of managing strategy treats subsidiaries as a pipeline for global marketing (Bartlett &038 Beams, 2011).It sounds a good managing strategy for TEASE to protect its information and technologies. However, it might cause losing chance to evolve new opportunities. Again according to he development of living standard and culture difference, we cannot give a conclusion only consider with these translation of managing model. In management perspective of TEASE, extend market business into transnational organization must consider every single piece of information. If they do not have a complete managing strategy, it would be very open to leak their top business secret or core technologies to others.How to solve the problems in establishing a transnational company In the process of becoming a transnational company, different levels of economic, political, culture, genealogical and management forces are set about to the company. Thus, It becomes more and more vital to the com pany that how to develop their ability to efficaciously solve those divers(a) and conflicting problems at the same time. Transnational company need to use transnational strategy to solve the conflicting environmental forces and win the competitive advantages.In the aspects of responding to the force for global integration and coordination, transnational company must build global efficiency through a ecumenical infrastructure of distributed but specialized assets and capabilities that exploit comparative advantages, scale economies, and eye socket economies simultaneously. ( Bartlett &038 Beams, 1943 Pl 25). Through exploiting differences in sourcing and market potential across countries, exploiting economies of scale, and exploiting economies of scope, the transnational company can build oecumenic competitive advantages.In the process of exploiting worldwide economies of scale, the transnational company must develop a more ripe and sort outd configuration of assets and capab ilities, which means the transnational company need to centralize the key resources and capabilities at bottom the home-country operation to not only realize call economies but also protect certain core competencies certain other resources must be ex-centralized to complement the benefits of scale economies and some other resources must be decentralized on a regional or local basis to protect against operation risk and reduce logistical and coordination costs.Also, in order to achieving the competitive advantages, transnational company need to fully understand the concept of global chess which is using cross-subsidizing method to leverage their existing strengths to cover their weaker products and market positions.On the other and, the transnational company not only need to build an interdependent and integrated network organization inwardly the company but also need to gather relationships externally with other firms. This needs the transnational company to form strategic allia nces and coalitions to collaborate, isolate and smite competitors through the technology exchange, global competition, industry convergence, economies of scale and reduction of risk.In the aspects of responding to the force for local differentiation and responsiveness, because more and more national customers o long-lived demand simply differentiation and the host government desires to build their national competitiveness and dominates economic policy in many countries, so transnational company must have the flexibility to change product designs, sourcing patterns, and pricing policies continuously to remain responsive to continually changing national environment and to snatch the minimum scale efficiency, as well as the compulsory government relationships and consumer understanding to respond to market.In the aspects of the forces for worldwide intoxicateing and innovation, transnational company must build the capability to learn environmental and nominative information from ma ny complex circumstances in different parts of the world, collate and interpret that information to become a part of the companys shared fellowship base and provide input to future strategies. Also, transnational company needs to spread and share its learning outcomes to other companies throughout their global operations.In addition, although some products and processes must still be developed centrally for worldwide use and others must be created locally in each environment to meet purely local demands, transnational company must create authentically transnational innovations through increasingly use its access to multiple centers of technologies and familiarity with diverse customer learning and innovation is to act as the sensors of new market trends or technological developments to attract scarce talent and expertise and to collaborate with other subsidiaries to exploit the resulting new products and initiatives worldwide. Bartlett &038 Beams, 1943 IPPP) Responding to manageme nt forces In the process of managing a transnational company, the management must create the ability to understanding and analyze the numerous and often conflicting worldwide opportunities, pressures, and demands.Within the management groups, national subsidiary management is needed to sense and represent the changing needs of local consumers and the increasing pressures from host governments capable global business management is postulate to track the strategy of global competitors and provide the coordination necessary to respond appropriately and influential worldwide functional management is needed to strike corporate knowledge, information, and expertise and facilitate their transfer among organizational units. Bartlett &038 Beams, 1943 IPPP). Because of the dissymmetry relationship between sectional subsidiary management, global business management, and worldwide functional management in the decision-making, the transnational company need to build the multidimensional per spectives which means the transnational company need to build up the capability, credibility, and influence of the less powerful management groups while protect the object lesson and expertise of the dominant group to balance the different management groups.Simultaneously, the transnational company should build the integrated network configuration, which means the management needs to specialize and give the responsibility to their national units to dead them become the companys world source for a presumption product or expertise. However, the parent companies still hold the capability to secure and tap into the operation activities of their national units. Finally, the management in transnational company is required to have the ability to differentiate its operating relationships and change its decision-making roles by function, across businesses, among geographic units, and over time.In turn, the management process must be able to change from product to product, from country to c ountry, and even from decision to decision. ( Bartlett &038 Beams, 1943 IPPP). Similarly, the transnational company not only needs to build an interdependent and integrated network organization within the company but also need to collaborate relationships externally with other firms. In the process of managing the alliance as following 1. The management of transnational company needs to evaluate the potential partners, escalate the commitment, and try their opera hat to make the scope of alliance simplicity and flexibility. . The management needs to manage the boundary though structuring the interface, manage the knowledge flows through integrating the interface, and provide the tragic direction through building an effective governance structure. Responding to challenge forces In responding to the challenge force, the transnational company needs to become a transformation company that not only complete the commitment required but also help developing countries deal with problems.Th e transnational company needs to make significant investments in developing products or operate to meet important to use their positive influence to improve the exploitative and unfair circumstance in the workplace and the communities in which they operate. China A New Market 1. The Reason of Choosing China A. New Entrepreneur Sometimes, companies that enter the market first would take more advantage than the others, which enter the market later, such as Amazon and Fed. They are both good examples to show the advantage of being leading entrepreneurs. But for China s foreign enterprises, the situation would often Just be the opposite.In this vast, undeveloped, and big market, the phenomenon that firms, which enter later, would take more advantages occurs. In fact, Just entering the market, enterprises are likely to get support from the pioneers. The specialists of business and the legal said that n the automotive, retail and technology industries, new entrants that enter into the business may be more smoothly. many another(prenominal) foreign companies can set up fully owned Company directly, rather than Joint ventures with Chinese government-owned enterprises. Moreover, we can also learn from the lessons barbel into the enterprise.Some previous companies entering China is still enduring the trauma that Chinese bureaucracy gave them the last eighties and nineties, not to mention sometimes they had to depravity and inefficient behavior and even local businesses cooperation. B. Potential Upscale Market According to recently study, the power of Luxury purchasing of Chinese consumers is one of the top three positions of the entire world. That implies that China is absolutely a market of huge potential and we should make Tease a sumptuousness brand and the target costumers are the people who are not sensitive to price.About the head location, we should select the most high-end shopping center, with many famous brand luxury goods and fashion neighbor, we can s ee that the initial positioning Tease into China, fetching the luxury car brand image. We may take experiences from Apple, for the reason that we are similar with Apple. Since Steve Jobs published speech, prices of apple products tend to lead to amazing cheer, given Apples these experiences in China, Phones brilliant achievements, we have no reason not to learn from Apple. 2.Management Configuration To protect the core technology and essential patents, we decide to adopt geographic subsidiary management means that we would like to operate subsidiary company in China instead of shoot a partner of international Joint ventures. We would send top managers from the US parent company to supervise the local companies and do decision-making with few local managers. We would like to choose Chinese local lealer to make marketing research and development, make marketing plans and charge the sales department. 3.Tease Commitment in China Tease is committed to the principle of working in China , with China, for China. We desire to bring about positive change also extends to the workplace and the communities which we operate. In that case, we would build a federation with Non- governmental Organizations or supra-government agencies that can provide expertise in cordial program delivery that the companies typically lack. To be pacific, friendly and be helpful to the local communities though all the sections. We would ray the best to focus on design and develop the new economizing energy engine.